Recently, ‘Tahidi High School’, a popular program aired on citizen T V. had something spectacular for viewers who watched it keenly. Airing a program of students smoking in the school compound, they are found, punished and later shown the pictures on the effects of tobacco.  The students looked shocked, that they were putting their lives at risk, by engaging in smoking.

It is worth noting that pictures are powerful tools of communication. They motivate behavioral change and communicate directly to the smokers. They reinforce the message.